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Beyoncé's Cécred released The Blueprint, a seven-minute mini doc of Jaÿ-Z combing out locs into an afro in honor of his late father.

Cecred/YouTube — Beyoncé combs out Jaÿ-Z‘s hair.
The tight, private act of undressing a hairstyle became public in a seven-minute mini documentary released by Beyoncé’s hair brand, Cécred. The Blueprint, posted to Cécred’s YouTube channel on Monday (June 22), tracks Jaÿ-Z’s decision to comb out locs he’d worn for more than eight years and return to the afro he first showed at the Roots Picnic last month.
The clip is small in runtime and large in family detail. Beyoncé opens the piece with an observation that frames why the footage feels less like celebrity theatre and more like an intimate family ritual.
“Everyone wants to know the details of Jay’s hair transformation,” Bey starts, before revealing that the decision was made in homage to Hov’s late father.
She lays out the lineage plainly: Jay told her months earlier that he planned to comb out his locs for the show with The Roots in Philadelphia as a nod to his father, Adnis Reeves. As Beyoncé explains in the film, Reeves was a Philly sports fan who used to wear a ‘fro, and Hov wanted to wear one in his honor.
“Jay told me a few months ago he was planning on combing out his locs for the Philly show with The Roots,” she said. “He wanted to do this in honor of his father. His name was Adnis Reeves and his favorite sports team was from Philly. His dad used to rock a ‘fro, so he wanted to rock a ‘fro in his honor.”
Beyoncé admits she was skeptical at first, unsure if the locs could be undone. The film shows the family — Bey, Jay, their daughter Blue Ivy and others — working carefully and patiently, using Cécred products to take the locs down. The moment is presented as collaborative, even ceremonial: Jay’s change is a physical and generational conversation between parent and child, partner and son.
She describes the process as a “labor of love.”
The mini doc also revisits why Jay initially decided to grow his locs. According to Beyoncé, part of the motivation was to give their daughter a mirror: he wanted Blue to see that “her hair was like his hair” after the then-five-year-old told him she felt self-conscious about her texture.
“Hair grows. People grow. So the transformation can be emotional,” Bey said.
Presented without spectacle, The Blueprint folds celebrity into family care. The clip is part how-to, part eulogy, part private archive; its brevity refuses bombast and instead offers an unusually close view of a public figure unmaking an image for intimate reasons.
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