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Erling Haaland’s 2016 rap video with Flow Kingz has resurfaced during Norway’s World Cup run and passed 20 million YouTube views.

For most athletes, a World Cup surge leads to highlight packages and tactical breakdowns. For Erling Haaland, it has also dragged a long-forgotten teen rap video back into circulation. The Norway forward is one of the defining names of the 2026 FIFA World Cup right now, and that renewed spotlight has pushed a 2016 music video he made as a 16-year-old past 20 million views on YouTube.
Back in 2016, Haaland linked up with youth national team teammates Erik Botheim and Erik Tobias Sandberg to form a short-lived rap trio called Flow Kingz. Performing under the name Lyng, Haaland showed up in the group’s only music video, “Kygo Jo,” tossing off playful bars about global issues, money, and even salads. The clip was never pitched as the start of a second career so much as a bored, one-off detour during a youth national team camp.
Haaland later explained as much in a Man City interview, saying the group recorded it simply because they had nothing else to do. That context has not stopped the video from becoming a minor internet relic, resurfacing every time his football profile climbs. This time, with Haaland tearing through the tournament, it has landed again, bigger than before.
And the timing is hard to miss. The Manchester City striker has been central to Norway’s run at the 2026 World Cup, helping the country reach its first-ever quarterfinal after a stunning upset over Brazil. He scored twice in that Round of 16 win, bringing his tournament total to seven goals. That leaves him level with Lionel Messi and Kylian Mbappé in the Golden Boot race, with England now waiting in the quarterfinals as Norway keeps pushing an improbable title run.
Elsewhere in the Haaland archive, the old clip has become its own kind of footnote to the career that followed. What was once a teenage joke between teammates is now a viral curiosity with real numbers behind it, sitting at more than 20 million YouTube views and getting a fresh audience off the back of the World Cup.
Revisit Erling Haaland’s 2016 music video below.