Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
At Summer Smash in Chicago on June 14, PlaqueBoyMax wore — then removed — a curly wig mid-set, sparking mixed reactions after a guest-packed performance.

YouTube/Summer SmashYouTube/Summer Smash
Festival weekends are full of spectacle, but PlaqueBoyMax turned one small visual choice into a headline: on Sunday, June 14, the streamer-turned-artist hit the Summer Smash Festival stage in Chicago sporting long, curly hair — a wig he theatrically removed about halfway through his set.
The stunt was only one beat in a guest-stacked performance that leaned as much on cameos as it did on the gag. Slayr joined Max for a live take on “Sloppy Joe,” and 2Slimey hopped on for “Times Changin.” What began as a Tezzus appearance swelled into a larger moment when additional guests came through for Tez’s “Crossing Ø’s,” a performance drawn from Max’s In The Booth series. Among those who surfaced during the run were Young Thug and Famous Dex, turning an already crowded slot into a festival moment.
Those guest turns kept the set moving, but the wig became the clip that circulated. Reactions on social platforms skewed all over the map: some fans leaned into nostalgia, likening the look to stage-ready rock icons, while others accused the Twitch star of staging attention-grabbing theatrics.
“Boy out here lookin like prince,”
“prince homage,”
“Bruh think he Lenny kravitz or something.”
Not everyone was amused. A chunk of the conversation threaded skepticism and straight-up shade into the viral clip.
“This gotta be a humiliation ritual first the diva thing now this,”
“Yeah whatever attention you was looking for …. Mission accomplished,”
“He got that diva tattoo and start feeling Bonita.”
Whether hailed as a Prince nod or dismissed as a bit too on-the-nose, the moment amplified Max’s set into a viral social-media moment — which, for a streamer whose brand lives in chat and clips, reads as a win. The wig, the removals, the cameo-heavy run-throughs of tracks like “Sloppy Joe,” “Times Changin,” and “Crossing Ø’s” added up to one of those festival clips people keep returning to between headliners.