Ice Spice Launches First Fragrance, In Ha Mood, Through Ulta Beauty’s TikTok Shop

Ice Spice has moved from rap’s recent breakout class into the beauty aisle with her first fragrance, a perfume built around the title of one of her earliest hits. On Wednesday, July 22, the Bronx rapper officially launched In Ha Mood Eau de Parfum, with the initial release landing through Ulta Beauty's TikTok Shop before it reaches Ulta’s website in August.

The bottle is being sold in three sizes: 0.33 ounces for $28, 1 ounce for $58 and 3.4 ounces for $79. For now, the rollout keeps things relatively contained, but the move fits neatly into the larger lane Ice Spice has been carving since her breakout.

In Ha Mood takes its name from Ice Spice’s 2023 single, a standout from her breakthrough EP, Like..?. The fragrance itself is described as a fruity floral blend built around Queen Royale Accord, Majestic Rose and Vanilla Absolute. The full-size bottle follows the same visual logic as much of Ice’s recent branding, with a sculpted pink shape and butterfly-inspired details.

This release is the first product to arrive from Ice Spice’s partnership with Revlon, which she announced in 2025. At the time, she framed the collaboration as a natural fit, saying in a press release:

"I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality."

Elsewhere, Ice has been continuing to turn her most recognizable material into a broader identity play, and In Ha Mood is the clearest example yet. here